Etsy Vendors Will Be Able To Invest In Themselves

Posted on April 14, 2015April 15, 2015 by admin

Brokerdealer.com’s blog update continues coverage of the Etsy IPO. On Thursday, Etsy’s IPO will finally be launched, they have unique plan to target small investors and focus on fewer big investors as part of its plan for their IPO and now it has been release that Etsy’s vendors will be able to invest in themselves. Etsy has set aside 5% of shares for Etsy vendors to purchase through a Morgan Stanley program. The vendors can buy between $100-$2,500 worth of Etsy stocks, how much vendors get will ultimately depend on the pricing and demand of Etsy’s IPO. This brokerdealer.com blog update is courtesy of the Wall Street Journal’s article, “Etsy Vendors to Get a Piece of IPO“, with an excerpt below.

Jeni Sandberg usually deals in vintage and collectible items, not in hot new stocks. Still, the home-based art appraiser and consultant plans to take a stake in Etsy Inc. when shares in the online marketplace go public this week.

Ms. Sandberg, who lives in Raleigh, N.C., has been a vendor on Etsy for five years, earning income from her sales there and from work as an art consultant. A former specialist at auction house Christie’s, she manages her own investments and is “by no means a massive player in the financial market.”

When it comes to initial public offerings of stock, “you’re always told, ‘You can’t participate. You’re not part of a financial syndicate. Go away, little person,’” she said.

Etsy, whose IPO is expected to price Wednesday and begin trading Thursday, sought to remedy that lack of access for its vendors and other small investors with a program that gives them the opportunity to buy as much as $2,500 in Etsy stock just before its public float, which aims to raise as much as $267 million. Ms. Sandberg plans to claim her full allotment. “This, I want to do,” she said.

To read the full article from the Wall Street Journal, click here.

Tech IPO Looks To Out Fund Etsy

Posted on April 13, 2015 by admin

Last week brokerdealer.com‘s blog profiled the different practice the peer-to-peer e-commerce company, Etsy, planned to use for its own billion dollar IPO. Now a little known New York tech company, Virtu Financial, is planning to launch its own billion dollar IPO this week that will rival Etsy’s. This brokerdealer.com blog update is courtesy of Crain’s New York Business’s article, “The $1B-plus startup IPO coming this week that’s not Etsy“, below is an excerpt.

The long, cold winter has ended,and the thaw is extending to the IPO market. Etsy, Brooklyn’s sentimental favorite,is making headlines with a public offering this week that could raise as much as $267 million, giving it a valuation of nearly $1.8 billion.

But another New York tech company, one that you’ve probably never heard of, is also going public this week—and it plans to raise more money than Etsy. Virtu Financial, a high-speed trading firm, believes investors will fork over as much as $361 million for shares that would make it worth $2.6 billion.

Hard to warm to

Virtu, founded in 2008, is not the sort of company you easily warm up to. It put off a public offering last year when the Michael Lewis book Flash Boys shone a highly unflattering light on high-speed trading. (The Wall Street Journal points out that Virtu has since allied itself with a company that doesn’t hurt other investors with its trading technology and that it earned a favorable mention in the paperback edition of the book.)

Etsy, meanwhile, has made news with an IPO strategy that has been described variously as handcrafted and artisanal. It is spreading the wealth around among smaller investors by putting a cap of $2,500 on the amount of stock that retail in-vestors can buy.

To continue read this article from Crain’s New York Business, click here.

Etsy’s IPO Plan Is Very Crafty

Posted on April 9, 2015 by admin

Etsy is a peer-to-peer e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. Last month, brokerdealer.com profiled Etsy’s preperation for an IPO, now new details are emerging about Etsy’s plan for its IPO. Etsy hopes to target small investors and focus on fewer big investors as part of its plan for their IPO. By using this unusual practice, Etsy hopes to gain shareholders who share in Etsy’s commitment to socially responsible business practices. This brokerdealer.com blog update is courtesy of the Wall Street Journal’s article, “Even Etsy’s Initial Public Offering Process Is Artisanal” with an excerpt below.

Leave it to Etsy Inc. to craft an artisanal public offering.

The Brooklyn, N.Y.-based online marketplace for handmade and vintage goods has altered the playbook for its initial public offering, launching an expansive effort to attract small investors and focusing on fewer big investors, according to people familiar with the deal.

The custom-made process is intended to build a shareholder base that is on board with what Etsy says is its commitment to socially responsible business practices and its plans to spend heavily on marketing to grow its membership over the next few years, the people said.

But going off script comes with some risk. The moves include limiting the amount of stock retail investors can get in the IPO to $2,500 so more individuals can take part, and concentrating many of the shares among a relatively small number of big holders. The approach could turn off some traders whose presence can help stabilize a stock once it begins trading.

To continue reading about Etsy’s plan for its IPO from the Wall Street Journal, click here.

Bojangles’ Filing Takes IPO Down South

Posted on April 8, 2015 by admin

Bojangles is a chain fast food restaurant that is based out of North Carolina. They are most well known for their spicy, “Cajun” fried chicken and buttermilk biscuits. After being around for 38 years, the company has decide to go public and filed for an IPO earlier this week. Bojangles is expected to raise $372 million from the initial public offering. Brokerdealer.com blog update profiling Bojangles’ IPO and key things to know about Bojangles before investing in their IPO is courtesy of MarketWatch. An excerpt from Ciarra Linnane of MarketWatch’s article “6 things to know about Bojangles’ ahead of its IPO“.

Chicken-and-biscuit restaurant chain Bojangles’ Inc. has filed for an initial public offering. The North Carolina-based company has tapped Bank of America Merrill Lynch, Wells Fargo Securities, and Jefferies as lead book runners on the deal. The company is planning to list on the Nasdaq exchange under the ticker symbol “BOJA.”

Here are six things to know about Bojangles’:

It doesn’t meddle with its menu

Bojangles’ menu hasn’t changed much since it opened its first outlet in Charlotte, N.C., in 1977, according to its IPO prospectus. The company now boasts 622 stores across 10 states and Washington, D.C., but is still famous for its bone-in fried chicken, its buttery biscuits and its home-brewed — sorry, that’s home-steeped — ice tea.

It is very U.S. focused

Bojangles’ is very much a domestic U.S. operation. It currently operates in Alabama, Washington, D.C., Florida, Georgia, Kentucky, Maryland, North Carolina, Pennsylvania, South Carolina, Tennessee and Virginia. Internationally, it has three restaurants, all of them located in Honduras.

To read the other four things to know about Bojangles and its IPO, click here.

Bond Trading: Smaller BrokerDealers Displace Bulge Bracket Market-Makers

Posted on April 7, 2015 by admin

BrokerDealer.com blog update profiles the emergence of specialist brokerdealers who are poised to displace the once dominant ‘bulge bracket’ aka “6-pack” firms in the world of making markets and providing liquidity across the bond marketplace. As regulations and capital requirements upend the legacy role played by Wall Street’s biggest investment banks, technology advances coupled with modern day perspectives as to how to source actionable liquidity and secure best execution when trading bonds is providing an opportunity for smaller and savvy broker-dealers to play an important role. Coverage is courtesy of excerpt from feature story published by MarketsMedia.com.

Since 2008, there has been an increase in electronic trading of fixed income securities, along with a decrease in inventory held by larger dealers and banks.

“If we look at some of the subtle changes in market structure that have come about, we see non-traditional liquidity providers, or price makers, coming up within the marketplace,” Bill Vulpis, managing director at KCG BondPoint, told Markets Media. “By non-traditional, I mean companies other than banks and large sell-side firms, including smaller broker dealers who are reliant upon electronic platforms to make markets.”

According to a January 2015 study by Greenwich Associates, 80% of institutional investors report difficulties executing corporate bond trades of more than $15 million, reflecting decline in market liquidity caused by the pullback of fixed-income dealers in the wake of new and more stringent capital reserve requirements.

With dealer inventories shrinking, investors’ search for new liquidity providers is proving a boon to the fast-developing ranks of electronic trading platforms, according to Greenwich. All-to-all trading accounted for an estimated 6% of electronically executed U.S. trades in 2014.

To read the full article from Markets Media, click here.