Boutique Broker-Dealers Grab Equities Orders Away from Bulge Bracket

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Regional and Boutique Broker-Dealers are in land grab mode for institutional execution business as the ‘six-pack’ aka bulge bracket firms find themselves continuously paring back staff and reducing services due to the costs associated with each part of their business pods. The small and mid-size “agency-only” equities execution firms are increasingly gaining share, yet at the same time, institutional brokerage commission schemes for equities execution remains in a downward spiral. The exception, according to a recent study by Greenwich Associates, is “the boutique firms that provide a combination of high-touch service along with high-tech execution tools will stand out among those vying for business from the investment manager community.”

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Larry Peruzzi, Mischler Financial Group

According to Larry Peruzzi, Managing Director and Head of International Equities for agency-only firm Mischler Financial Group, “The feedback we continue to hear from buy-side traders is consistent with the latest Greenwich Associates survey; investment managers want premium high-touch coverage from boutique BDs that can also provide best-in-class order routing and trade execution technologies.” Added Peruzzi, “Large investment managers are still looking to a broker’s research capabilities in the course of adding to a broker-rotation schedule, but the unbundling movement has made independent equities research, including those that have ‘buy-sell-hold’ recommendations, a commodity item that can be obtained away from those captive investment manager-executing broker relationships.”

(Traders Magazine Aug 2 2016)– As ‘bulge bracket’ brokers are faced with ever tightening budgets and focusing more on their larger institution accounts, the mid- and small-size brokers are poised to snatch up those clients left without an executing broker.

The bulge firms, after years of shrinking commissions amid a unique confluence decreased trading volumes, increased technology spend and a heavier regulatory compliance burden have shed staff and cut costs to the bare bone. Thus, having to make due with smaller trading desks and providing a modicum of service expected from the top tier banks, other brokers have been able to step in and grab underserved customers. And more importantly, the commissions that come along with providing both execution and research services.

“We’re definitely seeing this trend right before our eyes here,” said Doug Rivelli, co-head of US equity sales and trading at Auerbach Grayson. “As the trend of unbundling commissions has taken hold on a global scale, the traditional trading desk has had to become more focused on execution quality and broker trading services and firms like us have been able to capture market share.”

This phenomenon was reported also by market consultancy Greenwich Associates, who reported this week that mid-sized/regional brokers’ share of commission payments from institutional U.S. equity trades is increasing.

According to Greenwich, a s recently as 2007, the nine leading bulge-bracket brokers captured 78% of commissions paid by institutional investors on trades of U.S. equities. This year, they are claiming only 60%–down a full two percentage points from 2015. Much of the lost share has flowed to mid-sized/regional dealers, which as a group now take home 28% of U.S. equity commissions, up from just 11% in 2007.

To continue reading the coverage from Traders Magazine senior editor John D’Antona, please click here

 

Top BrokerDealer Swings For Celebs & Sports Stars’ Wallets: Morgan Stanley Push

BrokerDealer.com blog update courtesy of extract from Investment News

tysonmikeboxingapmi-resize-600x3386-Pack Broker-Dealer Morgan Stanley, whose brokerage helps manage more than $2 trillion of client assets, started a new unit that focuses on professional athletes and entertainers. This new initiative could prove to be prime meat for Morgan’s investment bankers and high-net worth advisors, when considering the many instances in which celebs and sports stars have faltered in their investment strategies.

The division has 69 advisers and will add a few more within the next year, Drew Hawkins, head of the Global Sports & Entertainment group, said Thursday. Many of them already had been working with celebrities, and brokers took a three-day training program on how to cater to those clients, he said.

Other brokerdealers have carved out a niche in their local markets to serve celebs and athletes; a full listing of those BDs is available via brokerdealer.com

Athlete pay has surged in recent years, with Giancarlo Stanton, a Miami Marlins outfielder, poised to sign a $325 million contract over 13 years, a Major League Baseball record, according to CBSSports.com. Kevin Durant, the National Basketball League’s reigning most-valuable player, re-signed as a Nike Inc. endorser with a contract worth $300 million over 10 years, Bloomberg News reported in September.

“The size of these contracts and the amount these individuals are earning tends to increase on a daily basis,” Hawkins said. “Celebrities and entertainers and those connected with those industries in a lot of cases make a lot of money, but they also have a lot of unique circumstances.”

Morgan Stanley will provide customized loans to the individuals and their outside businesses, offer insurance against injuries or voice damage and give advice on philanthropic endeavors, Hawkins said. He declined to identify any of the firm’s celebrity clients.