Social Media and Dealmaking

In a nod and a wink to BrokerDealer.com’s “Deal Forum” below excerpt from middlemarket.com interview with Axial’s Sam Jacobs provides tips to use specialized social networks to meet, interact, communicate and transact.

What are the benefits of social media for middle-market dealmakers?

Successful deal professionals are characterized by the breadth and depth of their relationships. Broadly, social media and online networks have changed the way people meet, interact, communicate, evaluate and transact. Filtering information to engage in more meaningful conversations and multiplying that effort can be powerful for dealmakers with little time and lots to accomplish.

In using social media to expand one’s professional network exponentially, dealmakers can enhance business development and deal sourcing efforts. As more and more of their “customers” and counterparties move online, reaching audiences in this way will eventually be ubiquitous. Today, however, deal professionals who use social mediums can realize a competitive advantage.

Give us three tips that middle-market dealmakers can use to leverage social media. Continue reading →