BROKER DEALER LLC PRIVACY POLICY
- Introduction
- Information We Collect
- How We Use Your Information
- How We Share Your Information
- Notices
- General
INTRODUCTION
Broker Dealer LLC values your privacy. To better protect your privacy, we provide this notice explaining our online information practices.
Broker Dealer, LLC ("BD") provides certain services ("Services") through the http://www.brokerdealer.com website ("Website"), and may communicate to its audience via email and other multi-media channels, including when accessed via the Internet, mobile or other device, applications, affiliated sites or other pay or free services (collectively, the "Online Services").
The Online Services are variously known by the brand names "Broker Dealer", "Broker-Dealer", "BD", and “brokerdealer.com”. In the future, additional Services or newsletter products may be added, and other brand names may be used.
Our Online Services are a network of general audience multi-media, are not targeted to children, and do not knowingly collect personal information from children less than 14 years of age.
This Privacy Policy applies to corporations, organizations or consumers that provide BD with information in connection with their subscriptions and users of any related services, applications or sites that link to this Privacy Policy.
The Privacy Policy describes BD's collection and use of users' Personal Information (e.g., information that identifies a specific person, such as full name, postal address, telephone number, email address, or credit or debit card number) where that information is not otherwise publicly available on our Online Services. It also describes generally BD's practices for handling Other Information (e.g., interests, demographics and site usage) collected from you, through our Online Services, or from a third party to the extent such information is associated with a particular device, user or user account. By providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy, which are a binding contract between BD and you.
BD may change this Privacy Policy at any time, if decided by management in their own discretion, by notifying you of the change in writing or electronically (including without limitation, by email or by posting a notice on the Service that the terms have been "updated" or similar words). BD, however, reserves the right to choose to not notify of you of any changes. The changes also will appear on this Website, which you can access at any time. You signify that you agree to be bound by such changes by using a Service after changes are made to this Privacy Policy.
INFORMATION WE COLLECT
Personal Information. Personal Information is the information that identifies you as a corporation, organization or individual, such as name, company affiliation, postal address, telephone number, email address and credit or debit card number.
a. Personal Information You Submit. We collect Personal Information when you submit it to us, including but not limited to when you register for or subscribe to certain Services, create a profile, take a survey, use an interactive feature (such as Send To A Friend or View In PDF), participate in a conference call, attend a sponsored event, or participate in a forum or communication exchange, including email.
b. Personal Information We Receive from Third Parties. We may receive Personal Information about you from third parties, including, for example, information about your transactions, purchase history, or relationships with various product and service providers, and your use of certain applications. For example, if you access an Online Service through a third party connection or log-in, such as Facebook Connect, that third party may pass certain information about your use of its service to us. This information could include, but is not limited to, the user ID associated with your account, any information you have permitted the third party to share with us, and any information you have made public in connection with that service.
c. Know-Your-Customer and Anti-Money Laundering. From time to time, BD offers bespoke services to certain companies, organizations and individuals. At that time, subject to laws and regulations governing or relating to the financial services industry, BD may require additional information for Know-Your-Customer (“KYC”) and Anti-Money Laundering (“AML”) purposes.
Other Information. Other Information is any information that does not reveal your specific identity, such as browser information, information collected through cookies and other technologies, demographic information, and aggregated information. BD may combine Other Information with your Personal Information, and when we do, we treat the combined information as Personal Information.
a. Other Information You Submit. We collect Other Information when you submit it to us. It may include your gender, education, occupation, financial information, interests, photos, social network connections, and comments.
b. Other Information We Receive from Third Parties. We may receive Other Information about you from third parties, including, for example, demographic data, information about your interests, and information about your activities on other websites.
c. Other Information We Collect Automatically When You Are Online. When you access our Online Services, we automatically collect certain information about those visits. For example, in order to permit your connection to our Online Services, our servers receive and record information about your computer and browser, potentially including your IP address, browser type, and other software or hardware information. If you access our Online Services from a mobile or other device, we may collect a unique device identifier assigned to that device ("UDID") or other transactional information for that device in order to serve content to it.
d. Usage Tracking. To enhance your experience with our Website, our Web pages use "cookies” and other tracking technologies, including browser cookies, pixels, beacons, and Adobe Flash technology including cookies, which are comprised of small bits of data that often include an anonymous unique identifier. Websites send this data to your browser when you first request a web page and then store the data on your computer so the website can access information when you make subsequent requests for pages from that site. We may use these technologies to facilitate our login processes, personalize your experience on our Services, display relevant content, products, services and advertising and collect and store information about your usage of our Online Services, such as pages you have visited, search queries you have run, and time spent on each page. We may also use cookies and similar tools to relate your use of our Online Services to Personal Information obtained from you or a reputable third party.
Your Web browser or email application automatically provides your Internet Protocol address ("IP address") to other computers and devices. To diagnose service or technology issues and analyze and maintaining security protocols, we may use your IP address.
All such usage data shall be the exclusive property of BD.
Third parties that support our Online Services by serving advertisements or providing services, such as providing users with the ability to comment on content, allowing users to share content, or tracking aggregate site usage statistics, may also use these technologies to collect Other Information. BD does not control these third-party technologies and their uses are not governed by this Privacy Policy.
HOW WE USE YOUR INFORMATION
We use the Personal Information we collect from and about you for the purposes set forth below. We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for all the purposes for which we use and disclose Personal Information.
To enhance the user experience, we may combine the Personal and Other Information we collect with information that you provide to us in connection with your use of other BD’s products, services and websites, or information from third parties.
To Provide and Manage Our Services. We use the information we collect from and about you to provide our Services to you, including: to process and fulfill your subscription, to notify you of updated or changed information, to send you information about your relationship or transactions with us, to measure and improve those Services, to deliver relevant content and recommendations, to personalize your experience to allow you to comment on content or recommendations, contact us, to provide you with customer support, to respond to inquiries, to send promotional materials or notifications related to our Services, and to deliver relevant online or multi-media advertising.
HOW WE SHARE YOU INFORMATION
Information Made Public Through Use of Our Services and User Privacy Settings. Certain features on our Online Services give you an opportunity to interact with us and others. These may include, but are not limited to, Send To A Friend, sending an email to the publisher/editor, commenting on articles in the media or forwarding between social networks. When you use these features or conduct these activities, you should be aware that any information you submit, including your name, location and email address, may be publicly available to anyone, including other users, search engines, advertisers, third party application developers, and anyone else with access to our Online Services. BD is not responsible for any information you choose to submit and make public through these interactive forums and activities.
Our Disclosure of Information. We only share your Personal Information with non-affiliated third parties when we believe sharing is permitted by you or authorized by this Privacy Policy. In addition, we may share your Personal Information with Affiliated Companies. BD is the party responsible for the management of the jointly-used Personal Information.
To manage corporate, third-party, and student subscriptions. If your subscription is provided in whole or in part by your employer or other third party, we may notify the provider when you access or use your subscription. If you have a student subscription associated with a professor or school, we may notify your professor or school to confirm your subscription, access or use. When providing these notices, we may reveal limited amounts of your Personal Information such as your name or email address.
To Allow Third-Party Service Providers to Assist Us in Providing and Managing Our Services. We may make your Personal Information available to certain third-party service providers, such as contractors, agents or sponsors, who help us manage or provide our products and services by, for example: developing or supporting products and features, sending email messages on our behalf, processing payments, fulfilling orders, delivering subscriptions, auditing, processing data or statistics, and serving, customizing or delivering marketing, advertising and promotional materials. These outside service providers are required to protect Personal Information entrusted to them and not use it for any other purpose than the specific service they are providing to BD.
To Permit Third-Parties to Send You Promotional Materials. If you subscribe to one of BD Services, we may share your contact information with other companies whose products and services may be of interest to you. While many of our subscribers appreciate receiving offerings from these companies, if you prefer that we do not share your information for this purpose, you may choose to stop receiving our newsletter or advertising emails by following the unsubscribe instructions included in the emails.
If you subscribe solely to an Online Service, we will not sell, rent, or share your Personal Information with third parties for such parties' own marketing purposes, unless you choose in advance to have your Personal Information shared for this purpose.
To Protect the Rights of BD and Our Users. There may be instances when BD may disclose your Personal Information, including situations where we have a good faith belief that such disclosure is necessary in order to: (i) protect or defend the legal rights or property of BD, the BD Parties or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of users of the our products and services or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process, including laws outside your country of residence; or (v) to respond to requests from public and government authorities including public and government authorities outside your country of residence.
To Complete a Merger or Sale of Assets. If BD sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, BD may transfer your information to the party or parties involved in the transaction as part of that transaction.
NOTICES
Means of Notice and Choice. This Privacy Policy is the primary means by which we provide you with notice and choice about our collection and use of your Personal Information. If we ask for specific Personal Information that will be used in a manner different from what is described in this Privacy Policy, we will inform you at the time of collection.
Privacy Policy Changes. BD may change this Privacy Policy at any time by notifying you of the change in writing or electronically (including without limitation, by email or by posting a notice on the Service that the terms have been "updated" or similar words). The changes also will appear on this Website, which you can access at any time. If we make changes to this Privacy Policy that materially expands our rights to use your Personal Information, we will provide you with notice and choice consistent with applicable law.
Cross-Border Transfer. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using our products and services, you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than in your country.
Data Retention. We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.
Linked Websites. Our Online Services may also be linked to other sites operated by BD or third parties, and may carry advertisements or offer content, and use different functionality and applications developed and maintained by third parties. Some of these third party sites, services or products may be co-branded with a BD logo or brand. BD is not responsible for the privacy practices of any such third parties, and once you leave our Online Services via a link, enable a third-party service, or click an advertisement, you should check the applicable privacy policy of the third-party site.
GENERAL
Security. BD uses commercially reasonable administrative, technical, personnel and physical measures to safeguard Personal Information in its possession against loss, theft and unauthorized use, disclosure or modification.
Your Password. Your password is unique to your account and is designed to protect your account from unauthorized access and use. BD is not responsible for any lost, stolen, or otherwise disclosed passwords. We recommend that you log off this Website when finished using a shared computer. Additionally, it is prudent to change your password often using a combination of letters and numbers.
How to Access, Correct or Update Your Information. You can access or modify your registration or subscription information and modify your preferences online by logging in to your account and visiting the appropriate account management section of our Website.
Contact Us. If you have any questions with respect to this Privacy Policy or for further information, please contact us at: Broker Dealer LLC, 30 Wall Street 8th Floor, New York, NY 10005 or via the contact page on this site.